A plethora of innovative communication outlets is accessible to marketers these days. But email is still the most effective way of reaching & engaging with audiences for small businesses. Through email, you get hands-on a dependable channels for communicating with your target audience. But how is ecommerce lead generation possible via email for your business? This is the space where you need to employ an effective lead generation strategy. With a suitable plan, it is possible to attract qualified traffic into the ecommerce site & move the targeted visitors through the sales funnel until they are prepared for earning purchases. Inside this content, we will proceed through a few tactics that could be used for building results for almost practically any ecommerce business.
Valuable content – To increase lead generation, you do not need to take on a lot of challenges. In fact, creating valuable content will do the work for you. Great content means there will be more readers reading it who can become your potential customers. Also, the content does not regard articles only. It incorporates a huge array of formats such as videos, infographics, eBooks, podcasts, etc. The possibilities here are limitless & in case you find adequate search-demand; you can even recreate the similar content piece across several different formats for putting your commerce in front of several people. Also, you can craft gated content with which your leads will be able to apprehend the greatest challenges. You must offer researched insight & actionable advice with which your leads will take the very next step in the sales cycle.
When it comes to ecommerce lead generation, you must also determine the best way of collecting lead information & delivering the content. With the help of a landing page form, you can easily do it. The landing page must clearly display the kind of value the lead will acquire from the content. Most importantly, the form needs to be simple so that the leads don’t find it annoying to fill in the information. The lead’s email address & name is most of the time adequate for getting them added to your CRM system.
Once you receive the information, the content needs to be delivered as fast as possible. You can do this with the help of an email download. With email automation, you can send a welcome email to the lead along with the downloadable content as they complete filling the form. One thing to keep in mind is that not all content pieces are perfect for gated content offers. It needs to be worthwhile if you want people to offer you their contact information. When building a content marketing tactic, you must think about the contents that actually prove to be amazing gated content offers that you can utilize for boosting all your email lead generation for ecommerce attempts.
Further, it is possible to tease out the discoveries from a fresh study in content but simultaneously hide the real study at the back of a paywall. This is an amazing way of fostering lead generation business.
● Search engine optimization – Any ecommerce development company while offering your business valuable e-commerce marketing leads, always focuses on SEO. Reason? This is because when a well-planned SEO strategy is employed, your website undergoes enhancement from several aspects that will help it to rank on the first page of the search engines. By this, you are making it easier for potential customers to discover your business. Also, you are enabling yourself to emphasize your marketing budget only on those individuals who are actively searching for your services or products.
This is one of the best lead generation strategies as with cookies you can retarget individuals who have previously visited your site or shown interest in your services. You must know the incoming of a sale when you retarget a person on Facebook.
However, just so you know that many people sometimes block cookies & these eventually expire. But these are still considered as a very efficient lead generation tool that enables you to obtain benefits of ecommerce’s rapid sales cycles.
● PPC advertising – Every ecommerce development company while offering lead generation services, places special emphasis on Pay-per-click advertising. As they run this on platforms such as Google AdWords, they are automatically helping your business fetch more potential clients along with establishing SEO rankings. While creating campaigns, you will be the one to decide the space where you wish to display the ads depending on the keywords searched by users. After that, you will be setting bids depending on the amount you are able to pay for every click to the website & you only disburse that amount on clicking of your ads.
Email lead generation
We have already discussed some valuable tips for developing lead generation for your business. But the most important and effective tip is to employ email marketing. Wondering why? Here is what you can learn & benefit from:
● As per studies, every company that invests $1 in email marketing will always make around $44. Such ROI is highly impressive for small businesses that are seeking to benefit hugely from digital marketing strategies.
● According to a survey, 75% of US adults favor communicating via email with businesses in contrast to other sorts of marketing channels.
More leads resulting in maximized conversions
● Utilize email newsletters for delivering relevant content – In the context of ecommerce email marketing, why do you think customers will subscribe to your particular email marketing list? They will if you offer some kind of value to them. Valuable content is the biggest factor considered for efficacious email marketing. In case your brand does not comprise of valuable services or products, users will not even think once about joining the email list, right? Even if they sign up, they can click on that unsubscribe button if they have the notion that your emails are just about acquiring sales & nothing else. So what is that email that you can frequently send to your consumers that they will never find annoying?
Email newsletters are the best way of sharing relevant content with the audience. These permit you in delivering exclusive content that the leads will uncover to be valuable directly to their respective inboxes.
With email newsletters, you can up your game with the prospects & consumers as well as help you egg on conversions. Valuable content for customers also helps in building stronger relationships that will ultimately result in conversions & repeat sales.
● Sending triggered emails depending on behaviors – An ecommerce development company can extensively enhance email marketing in ecommerce conversion rates. When thinking of attaining success for your online business, availing services from these reputed companies is a must. Just when a particular lead takes a particular action, sending the targeted electronic mail content ensures that you are sending the correct message to the correct person at the accurate time.
Some actions that you can utilize for triggered mail contents are:
Consumers discarding the shopping cart – Whenever a consumer abandons a shopping cart without any purchase, an email needs to be sent to them for reminding them about the products they have left behind. You can instantly enhance conversions if you can make it easy for the consumers to check the products again.
● Filling in contact forms – As a lead fills in his contact information on the contact form he found on your website, you must know that the person is serious about buying your services or products. Automatically you must send him an email as he fills the form for letting him know that you will contact him shortly.
● Displaying pop-ups – Whether you are aiming for fruitful lead generation for real estate or lead generation in Facebook, you must know the correct time of asking about the contact information from the visitors. You can choose to do this at the very end of the contents when already the readers are offered valuable information. You will be surprised to see that most of them are subscribing to the newsletter just after you have satiated their content requirements.
You can every time attempt for successful ecommerce lead generation as you generate a pop-up when the readers reach the end of the content page. It urges them to make decisions instantaneously. This augments conversion rates as well. The pop-up also functions as a CTA that offers the visitors direction.
Also you can display pop-ups when a visitor intends to exit the website. The new technology called exit intent can be utilized for determining whether any user is thinking of leaving your website or not. Just when a person is about to shut their browser, a pop-up will come into view that will prompt the user in entering his email address.
Email marketing is one of the most robust channels for effective ecommerce lead generation & that engages target audience in a fantastic manner. But when you wish to acquire a rewarding ROI, it is important to utilize particular email lead generation strategies that will definitely enhance conversions with time. Utilize the tips as mentioned above as the very beginning point for crafting a winning email marketing campaign that the target audience can correctly resonate with.
Are you facing challenges with email marketing? Work with a renowned and experienced ecommerce development company that will help you in saving money & time and also simultaneously speed up the sales cycle. Learn about our email marketing in ecommerce services or simply get in touch with us today for discovering how we can assist you in driving better leads for the growth of your business.